Sales & Marketing
Ocean Properties Hotels Resorts & Affiliates boasts a team with a century of experience in hospitality sales, marketing and revenue management. All working seamlessly together, revenues are maximized with careful sell strategies and targeted marketing.
Our integrated marketing efforts include interactive and print advertising, public relations, cutting-edge, awarding winning web sites and email marketing campaigns, Search Engine Optimization, affiliate marketing, local guerrilla marketing and brand initiative programs. Media buys are made centrally and negotiated for the entire collection to save advertising dollars.
Sales professionals are provided with the mentoring and tools needed to establish and maintain customer relationships that are long standing and proactive. Sales reporting consistently measures group booking pace, source of business, lost business, and booking production.
Marketing deploys strategic media plans that are carefully planned with the proper mix of internet and print advertising, public relations and sponsorship opportunities. The Companies are committed to E-Commerce by developing cutting-edge, award winning web sites that have become responsible for a large percentage of reservations. Email marketing campaigns have become an important, cost-effective, method of staying connected to customers. Other disciplines that are driving business in today’s market include Search Engine Optimization, Affiliate Marketing, Local Guerrilla Marketing and Brand Initiative Programs. Media buys are made centrally and negotiated for the entire collection to save advertising dollars.